ESMOD X KWAY
ESMOD MEET KWAY
For my students in fashion business, I always want to create interactions with fashion professionals . One of my course is about the new brands showing during the fashion week.
And which brand is the better example than KWAY to talk about it !
I had the privilege to organise a video call with KWAY Communication Director, Laetitia Guetta, wisch I know for several years to explain to us how and why do they wanted to change their positionning.
50 of my students were present, and Laetitia talked about 10 years process to finally arrive to this result.
KWAY is now showing during Milan Fashion Week with avant garde style . They are so much different to the other brands because they decided to work with their own creative studio without nominated a specific Artistic Director. It’s a very premiere in this industry when an outdoor fashion brand want to upgrade its image, and its working very well !
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