IRON PARIS X LYOR AMAR INTERNATIONAL

We are delighted to announce our new collaboration with the luxury eyewear brand IRON PARIS.

The agency will be in charge of the international press and public relations of the brand.

ABOUT IRON PARIS

Beyond simply designing eyewear, IRON Paris is committed to creating the ultimate accessory of elegance, capable of transforming any look into a sophisticated and timeless style statement. To achieve this, we draw on an exclusive range of inspirations and manufacturing methods to design one-of-a-kind frames.

The driving force behind the brand is the bold and passionate designer, Cédric Achache, who nurtured his passion for drawing from an early age. Inspired by Japanese culture and iconic manga, he grew up cultivating an interest in fashion and design, always on the lookout for the latest trends. Spending much of his childhood in the Paris showrooms of the most prestigious ready-to-wear brands, his parents being fashion industry professionals, he was immersed in the culture of luxury from an early age