LYOR AMAR INTERNATIONAL X LOVELY APPLE

We are delighted to announce our new collaboration with Jelena Zoric, Fonder and Creative Director of Lovely Apple.

We will be in charge of her international press and public relations.

ABOUT LOVELY APPLE

Lovely Apple is an up-to-the-minute, young fashion label founded in Switzerland in 2020 by Jelena Zoric. This savvy brand’s captivating collections are a fantastic fusion of creativity and style. With their cutting-edge artistic expression and gorgeously-glamorous inspiration, they invite fashion lovers around the globe to stand out from the crowd and be fantastically one-of-a-kind. Jelena Zoric threw open the doors to her first store in Basel, Switzerland in 2021, wowing customers with her offbeat, color-explosion, magical experience, showcasing her passionate love for Art and, above all artists like Salvador Dali and Renaissance sculptor-painter Michelangelo. She imagined her first collection – Art meets Fashion, hand-in-hand with artists. Jelena Zoric intends to center stage her ‘hey, why compromise?’ style through collaborations with artists around the world. “Fashion’s an Art, and our goal’s to highlight this by constantly updating our style with Artists”. Jelena offers a different, sharp-eyed take on the ‘fashion statement’ by pulling out all the stops with her incredibly-creative, vibrantly-colorful designs, incomparable prints and couture looks. As Lovely Apple’s totally committed to sustainability, all items are handcrafted in the label’s design studio in Switzerland. From the word ‘go’ in 2021, the brand has made a name for itself, hitting the world stage with its collection – in Switzerland during the Basel Art Week, Serbia Fashion Week in Serbia, followed by runways in Dubai and Paris. The latest collection, in the limelight during Paris Fashion Week, and called Zodiac Collection, draws its inspiration from astrology coupled with digital innovation like QR codes, and asserts the brand’s trailblazing identity and signature.