A journey at ISTITUTO MARANGONI
Lyor Amar, Communication - Public Relations - Fashion - Blog
Lyor Amar, Communication - Public Relations - Fashion - Blog website
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A journey at ISTITUTO MARANGONI

MASTERCLASS – CELEBRITY PR

 

As a PR since 20 years I was  honored to talk about my expertise in the fashion industry for the welcoming day at Istituto Marangoni.

It was my first time ever I talked to so many students, the entire school was attended my talk about VIP endorsement.

I did my entire carrer working on celebrity marketing, from product placement to brand ambassadors, my strategy was always to increase the brand visibility through international talents.

I had the privilege to work with many huge brands, Swarovski, John Galliano, Marithé and François Girbaud, Tudor, Poiray, St Dupont …

Explaining to our futur fashion professionals was very exciting to me, because behind the scene our work as PR is not always easy, we have to be very patient, and organized, mainly when you collaborate with celebrities.

The objective of the presentation was to explain how we make this product placements when you represent a fashion brand, but also explain the difference between representing a brand, and representing a talent.

As I represent now, CESAR DELEON RAMIREZ, I wanted to share this new adventure I have to create a PR strategy with someone who is the most famous hair stylist in the planet.

I can’t wait to talk more, and collaborate with this amazing school.