SAINT JAMES X GUILLAUME LARQUEMAIN LAUNCH
PRESS EVENT – SAINT JAMES X GUILLAUME LARQUEMAIN
The agency organized the launch of the first collaboration SAINT JAMES made with a designer.
Our client Guillaume Larquemain will be the first designer invited by SAINT JAMES to create a capsule collection in limited edition.
The event took place Place des Vosges in Paris Le Marais.
Press and influencer were attended to discover the collection before the commercial launch in Octobre 2025.
We also showcased the collection of accessories and clothing that the brand presented during the latest New York Fashion Week.
ABOUT SAINT JAMES :
In 1850, the sailor sweater that would bring success and renown to the Saint James brand had not yet been created. Léon Legallais, then mayor of the town of Saint-James (Manche), the namesake of the future brand, founded a spinning mill called the “Moulin du Prieur.”
The family-run business wove and dyed local wool. This wool came from so-called “salt meadow” sheep raised along the banks of the Couesnon River, in the bay of the famous Mont Saint-Michel, located just a few miles from Saint-James. Known for its quality, the wool was sold to haberdasheries and hosiery shops in the region, which used it to make caps, socks, and various knitted garments.
Unknowingly, Léon Legallais laid the foundations for a brand that would endure through the decades, becoming a symbol of French fashion and the inheritor of a time-honored craftsmanship.
ABOUT GUILLAUME LARQUEMAIN :
In the world of fashion, originality and creativity are essential qualities for standing out—and Guillaume Larquemain embodies these values perfectly. A trained designer and graduate of the École Boulle in Paris, one of Europe’s leading art and design schools, he launched his eponymous brand in 2022. With experience as an artistic director and scenographer, his entrepreneurial journey is marked by each step as a tribute to innovation and French craftsmanship.
more information : press@lyoramar.com