ABUSE IS NOT LOVE // YSL BEAUTY // LISAA
ADVERTISING WORKSHOP BY LYOR AMAR
I was very glad to make a special workshop about advertising for LISAA // graphic design division.
I had 32 students // master degree in AD, to teach them Advertising campaign.
It was very important for me to teach them the history of the publicity from 1000 before JC to nowadays.
Also the vision of the women in the publicity, from Housewives to Strong and power-full.
The empowerment of the women in the world is the key of the project I created for them.
I decided to work on a very important cause for me, women victims of abuse.
The only brand in the beauty world who is truly involved about this cause is YSL beauty.
I was very honored to work close Bérengère Drevon-Balas International communication Director of YSL beauty to create a collaboration with LISAA and the brand.
We would have 5 days to present creative advertising campaigns to YSL beauty team for their next international communication.
The challenge was launched February 21 to be presented February 28.
more about YSL beauty ABUSE IS NOTE LOVE